The 10 points listed are:
- Reinvest your profits
- Be willing to be different
- Never suck your thumb
- Spell out the deal before your start
- Watch small expenses
- Limit what you borrow
- Be persistent
- Know when to quit
- Assess the risks
- Know what success really means
Plenty of food for thought. For me, I think #4 would be something to really keep in mind. I have a tendency to get really excited and jump head first into things before really thinking about what I'm really doing or hoping to accomplish. It probably comes from my very bad habit of figuring things out as I go along, as opposed to figuring it all out and planning properly before I start.
A couple of the points also contradict each other, e.g., being persistent vs. knowing when to quit. It's hard to tell when to quit sometimes, since it's human nature to hope that things will get better. On the flip side, when things are going badly, fighting the urge to throw in the towel is pretty hard too. The most pertinent piece of advice, in my humble opinion, would be to assess the risks. This is applicable to just about every serious decision from picking a college major to accepting/making a marriage proposal.

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